Each Akola x Aritzia card will have an unique QR code directing consumers to a video featuring the woman on that particular card. The women highlighted on the cards and the customized message will update throughout the Akola for Aritzia collection lifetime.
For a powerful start, Akola and Aritzia will hold an exclusive private shopping event previewing the Akola x Aritzia capsule collection. Aritzia will host this event at their Willow Bend location, located in one of the top tier jewelry markets and adjacent to Akola’s headquarters. Texas customers will receive an exclusive email invite to this kickoff event. Along with the chance to be the first to shop the collection, these customers will learn more about this groundbreaking collaboration and chat with the founder of The Akola Project, Brittany Merrill Underwood and participate in a live stream to Uganda. The live stream will allow customers to meet the women who handcrafted the Akola x Aritzia collection. For customers who cannot attend a highlight reel of the live stream will be posted on all social media outlets.