CHALLENGE: Take a closer look at the baby boomer audience and create a campaign speaks to them
INSIGHTS: There is an explosion of pet ownership in the US by baby boomers.
CONCEPT: Create a campaign to generate awareness on how BarkBox allows boomers to pamper their favorite child without the need to leave the house and try to figure out what is the best options for their fur child.
Advertisements will be placed on Facebook and Pinterest as they are two of the top social media outlets boomers use. 68% of boomers are on Facebook with 27% on Pinterest.