This campaign was created as a way to introduce Glossier to a global market they are not in yet. Glossier has a huge cult following with demand to open stores everywhere- Australia being the loudest. Go Ahead and Glow campaign focuses mainly on Glossier's skincare. Australians who are often in the sun want protection from wrinkles, dark spots, and sunburn. Moisturizer and sunscreen are the number one products Australian women can’t live without.