Barkbox
Role
Art Direction, Copywriting, Design
PROBLEM: Baby Boomers don’t know where to go to when they want to pamper their fur kid. Barkbox is not on the top of their minds.
INSIGHT: For many Baby Boomers their dogs become replacements for their children.
SOLUTION: Create a campaign to generate awareness for Barkbox that highlights how boomers are treating their pets how they used to treat their human kids.
PRINT +OOH
SOCIAL MEDIA
I have observed that the most popular social media platforms used by boomers are Facebook and Instagram. Due to this, the majority of social media promotion will be done via Facebook and Instagram.
THE EVENT
A lookalike contest for fur parents and their fur kids.
The event was created for those fur parents who believe they and their fur child are one in the same.
Has anyone ever said you and your pup look alike? Do your hooman kids cringe when they see you and their brother in matching sweaters? Want to prove to us you and your pup are the ultimate look-alikes? Join Bark & Co for the first ever look-alike contest. Contestants have a chance to win a year subscription of BarkBox. Sign up today at barkbox.comllookalike.
The contest would take place at BarkPark in Nashville TN
*Hooman brother and sisters are welcome
