Blue Bottle Coffee
Role
Art Direction, Copywriting, Design
PROBLEM: People want convenience when it comes to getting their coffee and living through life. There is a Starbucks at every corner allowing people to grab a quick drink. Blue Bottle Coffee isn’t as widespread or well-known.
INSIGHT: More and more people are becoming disenchanted by Starbucks as a company and with the burnt tastes of their coffee. Consumers are looking for better coffee at a reasonable price and from a company they can respect.
SOLUTION: To promote and sell Blue Bottle Coffee buy highlighting and personalizing the people who grow, select, process, ship, and make Blue Bottle Coffee.
I created custom coffee sleeves with the coordinates of two farms Blue Bottle Coffee sources from. Customers can type in the coordinates in Blue Bottle’s new app and learn more about that country.
PRINT + OOH
The last part of the campaign was an app created for customers to use in order to find out more about the company, the coffee, and the farmers. It will also be used as a way to log the coffee you like and to earn points to be used towards coffee or merchandise.
